How to Make a
Blog Post
by A.E. Albert
“Don't focus on having a great blog. Focus on producing a blog that’s great for your readers.”
- Brian Clark, Founder and CEO of Copyblogger
Online purchasing is steadily becoming more popular. Content has been used as a valuable marketing tool for years and is still going strong.
If you want to create a brand, promote yourself and/or sell online; you need a blog.
Every blogger will tell you, first and foremost, you need good content. This is elementary no matter what niche you're in.
What makes this task a little bit easier is creating a blog that interests you. So, pick that corner of the internet that you find intriguing and maybe know a few things about.
Writing:
- Know your audience. Find out what they need, want and/or a problem in need of solving.
- Find the solution to this problem.
- Use data and statistics. Readers want more than just your opinion.
- Create a great title. Don't be witty. Be to the point and research appropriate keywords to insert.
- Make checklists, lists, how to posts, etc.
Visuals:
- Every blog post must have images. Make sure they're relevant and appealing.
- Insert videos.
- Use infographics. Piktochart is a great free infographic maker.
- If it's appropriate, put a number in the title. This implies a compact and to the point article.
- Use short paragraphs. It's easier for the reader and less daunting to read.
- Vary your font. The length of your blog may determine what font size you use. But never use very small print, it's difficult to read.
- Break up your page with subtitles. Our eyes naturally read headlines and it keeps people reading.
Links:
- Link to other content on the web. Do this when you mention another blogger or if their content is relevant to your article.
- Link to popular posts on your blog.
- Enable 'link to this page' during the editing phase of writing.
Social Media:
- Create buttons on your side panel that enable other to follow you by social media.
- Ensure social media buttons are embedded at the end of each post to encourage sharing.
And Don't Forget...
- Place an author bio at the end. You can go to 'layout' and put an image URL in 'upload' photo. Or do what I did. I created my author bio and manually inserted it at the end of every blog.
- Go to 'Search Preference' and add meta tags in to empty box under blog description.
- Create a search description. On the right hand side of the edit page, click this option. Make sure you use keywords for optimal search results.
- At the top of the post write: by________ and underneath write your twitter URL.
- Place your site in the main search engines.
- End with a call to action. Ask a question or prompt to subscribe.
- Embed a subscribe by email button at the bottom of your post.
- Facebook like button.
- Share buttons
- Social Medias Links
- Contact Me widget
- Author Bio (WordPress)
- Follow By Email Widget
When you're done your post and you publish, don't forget to share it on social media. Don't wait for other people to do it for you!
Just like everything, blogging requires dedication. Since you're going to be browsing the internet anyway, have your idea list near by so you can add to it. Hey, You're going to write about what you love, have fun!
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What do you think makes a great post? Let me know.
